The program is set up to take 28 days. While some programs claim they can have you smoke-free in less than a week, they are unlikely to keep users smoke-free for long after the program's completion. You need to condition yourself to stop smoking, and that is how Anthony's program works. You will condition your mind and body to accept the change without any shock to your system.
After 28 days, it will be as if you never smoked at all. Unlike going "cold turkey," this teaches users how to prepare the body. It's also done without the use of patches, candies, or gum that still use nicotine while doing nothing for the emotions associated with stopping smoking.